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Advertising is a complex, insidious, mass psy ops. Every word is carefully chosen for maximum hindbrain impact, designed to convey a specific moral authority and to feed an urge to status striving, all to persuade you to buy the product (and by proxy to buy the lifestyle). Just look at this ad word-by-word for the hidden meanings:

  • miscegenation is “no secret at all”
  • miscegenation is “purity”
  • miscegenation is “more vibrant” than “regular” same-race couples

What advertising says about 2017 Americans is what Americans have begun to think about themselves. We are heading down a dark road.

The opposite of men’s health

Why are there still any men left subscribing to Men’s Health?